Wednesday, November 26, 2008

Win a custom espresso blend designed to your tastes.

Paradise Roasters is working with Home-Barista.com and its annual Holiday Wish List Gifts to offer the chance to win a custom espresso blend.

The winner will work with us, telling us what he/she likes and dislikes in espresso, offering feedback on early "blend drafts", and finally recieving his/her own custom blend.

This first-hand look at what it takes to create an espresso blend includes:
  • one 12 oz. "first draft" bag of the custom espresso
  • one 12 oz. "second draft" bag of the custom espresso
  • six 12 oz. "final" bags of the custom espresso
The process will be recorded in a thread on Home-Barista. (Created after the winner is announced.)

Once completed, the custom espresso will be offered for sale on www.paradiseroasters.com for everyone to try.

Of course, the winner will also receive 15% off the custom blend throughout its production run.

Thursday, November 13, 2008

Introducing the pulped-natural Hawaii coffee

A mix of morning fog and volcanic ash limits one’s vision while walking through this Hawaiian coffee farm. From the nearby Kilauea Volcano, a slight rumbling can be felt, or imagined if the moment isn’t right. The coffee trees thrive in their close proximity to such a destructive giant.

The air is cool and the ground moist at this altitude of 2,000ft.

All around, this unique micro-climate of Ka’u brings life and character to the coffee. The coffee cherries, at their ripest, offer an incredible, refined sweetness. And this translates to the cup. Every sip offers another fruity note (cherry, lime, pomegranate) that pairs with an orchid aromatic and brown sugar finish.

This is a pulped-natural coffee of complex, crisp, and light personality.